diff --git a/base_user_role_profile_example/demo/demo.xml b/base_user_role_profile_example/demo/demo.xml
index 206caab1..e6a7d1f0 100644
--- a/base_user_role_profile_example/demo/demo.xml
+++ b/base_user_role_profile_example/demo/demo.xml
@@ -5,6 +5,10 @@
         <field name="name">Company, The Second</field>
     </record>
 
+    <record id="base.user_demo" model="res.users">
+        <field name="company_ids" eval="[(4, ref('base_user_role_profile_example.demo_profile_company'))]" />
+    </record>
+
     <!--Profiles-->
     <!--Merchant: Purchase and/or Sales-->
     <record id="demo_profile_1" model="res.users.profile">